12A – Figuring Out Buyer Behavior No. 1

1. Segments: Students live off-campus.

2. Interview:

1) David, a sophomore majoring in Computer Science. 

David sometimes orders a food delivery. When he comes up with this idea in mind, he will always use Bite Squad(a website) to order his food. He doesn't need anybody else's suggestion. He just picks the food he likes. David is currently not so satisfied with the delivery service. There were three times he had waited two hours for food. He says he is willing to pay more if the food can be much quicker.

2) Maxine, a graduated student majoring in Accounting.
Maxine always orders food delivery, whenever she doesn't want to cook. She uses Bite Squad or Ricepo to get her food. She says although Bite Squad is sometimes late than the estimated delivery, Ricepo is even worse. One time, she waited three hours for her food to come ordering Gator Suyaki on Ricepo. She is willing to pay more for a quicker food delivery.

3) My friend Poppy, also a graduated student majoring in Accounting.
Poppy orders food delivery about twice a week, the two days that she has no class and stays at home. However, compared to the other two, she prefers to order delivery directly from the restaurants' official website rather than third parties' websites. She said she merely had met such situations that she has to wait a really long time. She is totally okay with the delivery time. However, she doesn't have many choices for her food delivery. She only orders dunkin donuts and some steak house's meal. 

3. Findings:
People has limited choices of apps to get their food delivery. The most popular one is Bite Squad. Even so, customers complains about its delivery speed as well.

4. Conclusion:
Most of students have ordered food delivery at least once. They prefer to use it when they don't have time or ways to get food. Most of customers require a faster food delivery.